Comes in sealed transparent multi-facet sleeve.
1000 copies were given away through bernardbutler.com
The same track plays both sides and the matrix number on both sides is identical.

Text from a postcard sent to subscribers of Bernard Butler's mailing list:
"You have the exclusive opportunity to own a special limited edition 10" picture disc. A limited number of 10" vinyl singles will be available absolutely free of charge from Bernard's webpage. These will be allotted on a strictly first come first served basis, and are available to anyone around the world. However if you miss out on the web page free offer you can guarantee yourself a copy as 500 will be available exclusively to his fanbase to buy."